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We’ve all read the headlines about the negative impact social media can have on your career, how HR departments are trawling employee profiles on sites like Facebook and MySpace, and how some people have been disciplined or even dismissed because of things they’ve posted to their personal social media accounts.
What we see less of in the mainstream media (although you’ll see plenty of examples online) is the many ways that having a prominent online profile across a variety of social media sites can actually help your career.
But if you sit down and think about it for a minute, the fact that online social media can help give your career a boost should come as no surprise. Yes, they can allow employers and prospective employers to find out lots about you… but if you’re looking for a new job, or want to progress in the one you already have, then letting people find you, and letting them see what makes you tick is a good thing! Networking on a professional and personal level has always played a key role in career progression — hence the age-old adage "it’s not what you know, but who you know". That’s just as true today as it was twenty, thirty, even fifty years ago. The difference now is that we all have access to a wide range of free and powerful tools that help us to build a broader, more distributed and infinitely more productive network than was ever possible before.
Whether it’s connecting with people on LinkedIn, staying in touch via Facebook, or keeping abreast of your network and your industry via Twitter…. online social media tools give you the ability to find, learn from and engage with all sorts of people who can help you, directly or indirectly, with your career.